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Social Media Policy

The social media usage policy establishes the guidelines and standards that govern the participation of our employees and collaborators on digital platforms. We recognize the importance of social media as communication and promotional tools, but we also understand the risks associated with their improper use. This policy aims to protect the integrity of our company, maintain the consistency of our corporate image, and ensure responsible behavior in the digital environment.

1. Scope and application

This policy applies to all employees, collaborators, contractors, and anyone representing Latam Press on social media platforms, both on official company accounts and on personal profiles when referring to the company.

2. Policy objectives

  • Protecting corporate reputation : Safeguarding the image and reputation of Latam Press in the digital environment.
  • Consistency in communication: Ensure that messages posted on social media are consistent with the company's values ​​and objectives.
  • Individual responsibility: Promote responsible and ethical use of social media by all members of the organization.

3. General guidelines

  • Confidentiality : Sharing confidential or proprietary information about Latam Press on social media is prohibited. This includes financial data, business strategies, customer information, and any other sensitive information.
  • Respect and professionalism: Social media interactions should reflect respect for colleagues, clients, competitors, and the general public. Avoid using offensive, discriminatory, or harassing language.
  • Authenticity : When publishing content related to Latam Press, your relationship with the company must be clearly identified. The use of fake or anonymous profiles to represent the company is not permitted.
  • Legality : It is imperative to comply with all applicable laws and regulations, including copyright, trademark, and personal data protection.

4. Use of official accounts

  • Authorization : Only designated and authorized personnel may manage and publish on official Latam Press social media accounts.
  • Aligned content: Shared content should be aligned with the company's communications strategy and reflect its values ​​and objectives.
  • Audience Interaction: Respond to comments and messages in a timely and professional manner, encouraging constructive dialogue with the audience.

5. Use of personal profiles

  • Personal opinions: When expressing personal opinions related to the industry or topics that may affect Latam Press, it should be made clear that these opinions are one's own and do not represent the official position of the company.
  • Conflicts of Interest: Avoid participating in discussions or sharing content that could create a conflict of interest with your job responsibilities or compromise the integrity of the company.
  • Privacy : It is recommended that you properly configure privacy options on your personal profiles to control who can see your posted content.

6. Handling critical situations

  • Crisis Communications: In the event of a crisis involving Latam Press, only authorized personnel should issue statements on social media. Employees should refrain from commenting or sharing unverified information.
  • Reporting incidents: If an employee detects content on social media that could negatively impact the company, they should immediately report it to the communications department or the appropriate supervisor.

7. Training and updating

  • Ongoing training: Latam Press will provide regular training on the proper use of social media, including updates on policy changes and best practices.
  • Available Resources: Resources and guides will be made available to help employees understand and comply with this policy.

8. Consequences of non-compliance

  • Disciplinary Actions: Failure to comply with this policy may result in disciplinary action, ranging from warnings to termination of employment, depending on the severity of the violation.
  • Legal Liability: In cases of violations that result in legal consequences for the company, the responsible employee may be subject to legal action by Latam Press.

9. Review and update of the policy.

This policy will be reviewed periodically to adapt to changes in the digital environment and industry best practices. All employees will be notified of any updates or modifications.

10. Contact for inquiries.

For any questions or concerns regarding this policy, employees can contact the Latam Press Communications Department or Human Resources Department.

By adhering to this Social Media Use Policy, Latam Press seeks to foster a safe, respectful, and professional digital environment that reflects our company's values ​​and integrity in all online interactions.