Scandal in Portugal: Sensationalist cover featuring Jota's widow sparks criticism

by September 12, 2025

Rúben Neves and the controversy over a cover that outraged football

Diogo Jota's family and inner circle are going through a public mourning process, and a magazine cover has sparked another controversy. Rúben Neves broke his silence to denounce the sensationalist use of an image that, he claims, violates the striker's memory and the privacy of Rute Cardoso.
The midfielder, who has a long-standing relationship with Jota, stated on social media that the publication was unfortunate and offered details about the support he and his family have provided in recent weeks.

Cover Controversy and Neves's reproach

The Portuguese magazine featured a photo of Rúben Neves with Rute Cardoso on its cover, with a caption suggesting a romantic relationship; the editorial choice sparked backlash from the athlete and fans. Neves responded in the outlet's official comments, emphasizing that his family and his partner have been together for more than ten years and that the image had been misinterpreted.
The public exchange included questions about journalistic ethics and calls for media responsibility when reporting sensitive events related to recent victims.

Magazine cover showing Rúben Neves alongside Rute Cardoso, which generated controversy.
Controversial cover of TV Guía magazine that linked Rúben Neves to Rute Cardoso and sparked public criticism.

Family Support and Institutional Support

The footballer's statement received immediate support : fans, colleagues, and sports figures expressed solidarity with Neves and Rute Cardoso. Even voices within Portuguese football warned about the limitations of coverage during episodes of mourning and demanded a rectification from the magazine.
Meanwhile, Jota's family and close friends praised Neves's gestures of support, participating in tributes and maintaining close contact with the late striker's parents and partner.

TV Guide and the International Media Reaction

In response to the backlash, several European and British media outlets picked up the story and focused on the controversial cover, while social media amplified the public condemnation. Some headlines described the cover as out of context and emphasized the role of the press in handling news .
This sparked a broader debate about ethical boundaries: what can be published, how victims' privacy is protected, and when an image becomes an unnecessary insult.

Rúben Neves and Diogo Jota smile in a photo shared by Neves on Instagram.
Rúben Neves and Diogo Jota in an image published by Neves in his public tribute

Implications for journalism and public memory

Beyond the immediate anger, analysts and communicators emphasized the need for clear codes for covering tragedies and grief. The episode serves as a reminder that media attention cannot professional
prudence Neves, for his part, called for respect and made it clear that supporting Rute and Diogo's family will continue to be a priority while the magazine assesses the impact and criticism received.

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