What the Expo Rural Prado offers and why you should visit the exhibition
The Prado Rural Expo opens its doors for ten days and has established itself as a must-see tradition for those involved in agricultural production and for families looking for a different kind of experience. The grounds welcome everyone from breeders and buyers to schools that bring children and young people together to learn about the animals and rural life. The show combines the seriousness of a genetic exhibition with activities designed for the general public, making it an annual meeting point for the sector.
At the heart of the event are the breed displays: cattle, horses, sheep, goats, pigs, and poultry, which compete for distinctions and star in the auctions. High-quality breeding stock is offered to producers seeking to renew their breeding stock, while specialists and juries evaluate the genetics on display. The auctions also represent a business opportunity that attracts local and international buyers.
The technology pavilions showcase machinery, supplies, and digital solutions aimed at increasing agricultural productivity and sustainability. Tractor, implement, and software companies showcase new products and perform live demonstrations. Meanwhile, foreign embassies and institutions occupy spaces with cultural and culinary offerings that add a distinct appeal to the fair.
The Expo Rural Prado is a program for everyone: there are educational stations for children, spaces with animals suitable for interaction, and a musical program that features Plaza Prado Santander as the center of evening entertainment. While the little ones learn about the origins of food, the gastronomic offerings are sure to appeal to all palates. Concerts and shows add rhythm to the day and expand the offering beyond the agricultural business.
The restaurant's gastronomic table is one of the most visited venues, featuring grills, regional stalls, and a series of demonstrations led by local culinary experts. The National Meat Institute (INAC) coordinates daily exhibitions that focus on cuts, techniques, and pairings. These events aim to introduce consumers to the knowledge of the cuts and the cook's skill over charcoal.
The fair's halls also feature a crafts and regional products fair that reflects the productive diversity of the country and the invited countries. Small entrepreneurs, food trucks, and established brands take advantage of the crowds to showcase their products. The international pavilions, meanwhile, offer workshops and tastings that add an interesting cultural crossover.
The organizers published practical information: entry is at Lucas Obes 1011, and admission prices vary from weekday to weekend, with online discounts and benefits for children under 10. The official recommendation is to check the schedule online so you don't miss key demonstrations and auctions. On-site logistics include clear signage, rest areas, and facilities for people with reduced mobility.
For producers and industry professionals, Expo Rural Prado acts as a market gauge: business contacts, product launches, and technical debates mark the professional agenda. Conference and seminar series complement the commercial offerings and allow for discussion of tools to improve productivity. In short, the exhibition combines business, training, and entertainment in a single space.
