Record in Uruguay: Brand-new car sales reach their highest level in 14 years
Record in Uruguay : 7,005 brand-new vehicles were sold in September 2025, the highest monthly volume since 2011. According to data from ACAU , this represents a year-over-year growth of 28.9% and confirms the recovery of the automotive market. Fiat, BYD, and Chevrolet lead sales in all segments, while SUVs and utility vehicles drive demand.
Evolution of 0 km car sales
Between January and September 2025, 50,955 new vehicles , 11.1% more than the same period in 2024. This sustained growth reflects a recovery in private consumption and greater consumer confidence.
Segments with the greatest growth
The passenger car segment was the most dynamic:
- 5,239 units sold in September (2,595 cars and 2,644 SUVs)
- 39.4% year-on-year growth compared to September 2024
- 17% increase in the cumulative January-September figures
SUVs are consolidating their position as the most sought-after type of vehicle, due to their versatility, safety, and design.
Leading brands in the Uruguayan market
The best-selling brands across all categories between January and September were:
- Fiat : 7,105 units
- BYD: 5.542
- Chevrolet: 4.891
- Volkswagen: 4.547
- Renault: 4.246
In cars, Chevrolet, Hyundai, and BYD lead the way. In SUVs, BYD leads with 3,223 units, followed by Volkswagen and Chery. In utility vehicles, Fiat dominates with more than 5,000 units sold.
Behavior by vehicle type
- Utility vehicles : 1,501 units sold in September (+9.2%)
- Trucks : 250 units (-2.3% year-on-year)
- Minibuses : only 7 sold in September (vs. 37 in 2024)
- Bus : 8 units, no year-on-year variation
The utility segment shows dynamism linked to fleet renewal in sectors such as agriculture and construction .
Factors that drive consumption
- Exchange rate stability : encourages spending in local currency
- Moderation of inflation : improving purchasing power
- Low real interest rates : facilitate access to credit
- Arrival of new models and technologies : especially electric and SUVs
Reversing segments
Although the overall market is growing, some segments are showing declines:
- Minibuses : -81% in September
- Bus : -20.3% year-to-date
- Utilities : slight drop of -0.4% in January-September
These data reflect a reconfiguration of demand toward more compact and efficient vehicles.
Projections for the end of the year
If the trend continues, 2025 could close with more than 65,000 new vehicles sold , surpassing the records of the last two years. ACAU estimates that the last quarter will be crucial, driven by promotions, launches, and favorable financial conditions.
Conclusion: What to expect from the automotive market?
An unprecedented number of brand-new cars in Uruguay by September 2025 confirms a solid recovery in the sector. SUVs and electric vehicles are gaining ground, while brands such as Fiat, BYD, and Chevrolet are consolidating their leadership.
Do you think this trend will continue in 2026 or are we facing a temporary peak?
What drives the historic brand in the country and what could come next?
Peak sales of brand-new cars in September 2025 are not an isolated phenomenon. They respond to a combination of structural and economic factors that favor the consumption of durable goods. Macroeconomic stability, access to credit, the renewal of corporate fleets, and the arrival of more efficient and technological models have been key factors.
Furthermore, the growth of brands like BYD and Chery reflects the advancement of electric and hybrid vehicles in the Uruguayan market , aligned with global trends in sustainable mobility. SUVs, meanwhile, are consolidating their position as the preferred segment for families and businesses due to their versatility and price-performance ratio.
Looking ahead to the final quarter of the year, end-of-year promotions, the introduction of new models, and competition between brands are expected to maintain the sector's dynamism. If the trend continues, Uruguay could close 2025 with more than 65,000 units sold, far surpassing the records of the last five years.
