MADRID, 15 (EUROPA PRESS)
Polygon, the Ethereum-based blockchain platform, has reached an agreement to acquire a stake in Beself Brands, "the first Spanish company to digitize 100% of its shares," through the purchase of BeTokens, the security token issued by the Spanish company that allows investors to participate in the company's capital.
"The agreement with Polygon, one of the most international decentralized networks based on Ethereum, will allow Beself Brands and Betoken to attract international investors in markets of great importance to the company, especially in Asia, and position our company as one of the most innovative in the Blockchain world," said Alberto Prat, founder of Beself Brands.
Beself Brands, which operates exclusively online, said it expects to raise €8 million in the Security Token Offering (STO) registered and listed with the CNMV.
The Spanish e-commerce firm creates and manages high-growth digital brands in sectors such as wellness, home, and lifestyle. Its brands include FITFIU, Greencut, Beeloom, and McHaus, which are distributed on marketplaces such as Amazon, ManoMano, and Maisons du Monde.
For the 2025 financial year, Beself Brands forecasts revenues of around €25 million, with growth projections that could reach net sales of €100 million.
