Mirtha Legrand Martín Fierro 2025: tribute to a historic career
During the Martín Fierro Television Awards gala, Mirtha Legrand received one of the evening's highlights: the Lifetime Achievement Award, a recognition that celebrates more than eight decades of work in Argentine entertainment.
The award was presented by APTRA President Luis Ventura, who described her as "the godmother of Argentine television." To applause, the host gave a heartfelt speech, expressing her gratitude, asserting that she hadn't expected the distinction:
"Would you believe me if I told you I didn't know anything about this? It totally took me by surprise. I've dedicated my life to this profession. I started when I was 14. Today I'm much, much older..." she said, visibly moved.
A standing ovation for the great television diva
Accompanied by her great-grandson Silvestre, son of Juana Viale, and surrounded by her family —including Marcela Tinayre and Nacho Viale—Mirtha received a standing ovation from colleagues, artists, and Argentine television personalities.
Among her remarks, she remembered her producers and the team that has been with her for years. She also dedicated a message to Susana Giménez, with whom she shared decades of television: "Thank you, Susana, for your love. We have competed many times, but we have continued to love each other our whole lives."
Before concluding, the host asked the audience for a gesture: that, during the tribute to the deceased, everyone stand as a sign of respect. The audience responded with applause.
Mirtha Legrand's legacy at the Martín Fierro
With this award, Mirtha Legrand Martín Fierro 2025 added a new chapter to a career that began in film and consolidated on television with a style-defining interview format. Producers and critics praise her ability to renew her style without losing her identity. This combination explains in part her continued presence with audiences who have changed their consumption habits.
The award given to Mirtha Legrand Martín Fierro 2025 also sparked a conversation about the behind-the-scenes work: scriptwriters, producers, lighting technicians, wardrobe, and makeup. In the hotel hallways, several teams emphasized that the industry's continuity depends on this chain of trades that allows it to reach the airwaves each week.
The evening's chronicle also included a look back at milestones from the show that made her iconic: agenda-setting interviews, saucy crosses, and relaxed moments. The broadcast included archival footage that provided context for the award.
At the closing ceremony, the final applause returned. Mirtha Legrand Martín Fierro 2025 signed off with a few words of thanks, without fanfare, and left a quote that epitomizes her way of working: perseverance, preparation, and respect for the audience. The Lifetime Achievement Award was interpreted as a gesture from the industry toward a figure who remains relevant and who, as several speakers emphasized, is part of the country's television memory.
For those who follow awards season, the tribute serves as a snapshot of an era and, at the same time, a bridge to the new generations that are coming to the screen. In the aisles, several young productions highlighted that the recognition of Mirtha Legrand Martín Fierro 2025 coincides with the expansion of federal content and the growth of teams in different provinces, which diversifies accents, stories, and perspectives.
Furthermore, the recognition of Mirtha Legrand Martín Fierro 2025 reopened the conversation about the role of women in Argentine television. She is seen as a pioneer in a medium that, for decades, was predominantly dominated by male voices. With her distinctive style and sustained on-air presence, she managed to spark debates, bring politicians, artists, and social leaders to the table, and simultaneously maintain the audience's attention. This journey has become a model of perseverance for new generations seeking to make a name for themselves on screen, in a landscape marked by competition from digital platforms and the need for innovative formats .
