Kelly Services PEAK Matrix 2025 ranks the company as a Leader and also grants it Star status for professional and industrial staffing in the United States. The Everest Group highlights sustained growth, technological adoption, and a focus on services measured by results, not just volume.
This is the third consecutive year it has earned a Leader rating and the first time it has earned the Star distinction in these areas. At the same time, the company is the only one to achieve both recognitions in all four contingent workforce evaluations in the U.S. during 2025, including IT and engineering, consolidating a cross-sectional view of its performance.
At the beginning of the year, the KellyOCG + Sevenstep division had already been ranked at the top of the global RPO PEAK Matrix . This achievement reinforced the brand's position as a go-to partner for organizations requiring multiple solutions under a single umbrella.
Kelly Services PEAK Matrix 2025: Innovation, Coverage, and Metrics
The Everest Group document underscores a clear shift toward results-based models. The premise is simple and measurable: impact on the client's business, tight deadlines, and regulatory compliance with real-time visibility. To achieve this, Kelly invested in automation, artificial intelligence , and mobile access that encompass everything from electronic signatures to self-management of shifts and analytical dashboards.
Sectoral expansion is evident in highly complex industries such as semiconductors, renewable energy, and advanced manufacturing. There, the program combines training, relocation, and medium-term retention, which, according to the report, provides resilience to cycle changes. Operationally, the company's proprietary Kelly Now platform articulates branches, centralized services, and digital access into a single ecosystem, simplifying the connection between candidates and hiring managers.
Managed services and results-based approach
Under Tammy Browning's leadership, the company expanded its solutions portfolio with BPO and SOW through its SPS (Skilled Professional Solutions) unit. These formats allow for the execution of projects with specialists, adjusting capacities based on demand, and ensuring ROI traceability. In terms of management, the proposal is aimed at organizations that require flexibility, but also comparable metrics across units and countries.
The methodology evaluated in the Kelly Services PEAK Matrix 2025 considers seven factors, including vision and strategy, competency development, technology, market impact, and future investment. Everest Group classifies providers as Leaders, Top Contenders, or Challengers, and reserves the Star designation for those showing clear year-over-year improvements in performance.
The dual recognition epitomizes a multi-year process: moving from traditional staffing to a technology-supported approach with multi-sector coverage and results-oriented contracts. At the operational level, the goal is to maintain talent continuity, reduce coverage times, and improve visibility for clients competing for scarce talent.
