MADRID, 14 (EUROPA PRESS)
LaLiga signed a collaboration agreement this Thursday with the vertical video social network Feeberse, which will continue until June 2027. The goal is to provide the platform with exclusive content that encourages fan engagement for LaLiga EA Sports and LaLiga Hypermotion teams.
"The strategic alliance between LaLiga and Feeber will allow fans to enjoy exclusive content from the Spanish competition on this social network while also carrying out high-impact joint campaigns for fans," LaLiga announced in a statement.
With this collaboration, LaLiga will create an official league profile on the social network, "thus generating a new point of contact with fans through videos that can only be enjoyed on this profile."
Feeberse was born as a vertical micro-video platform with exclusive features that encourage user interaction, incorporating more new features aimed at becoming the digital hub for football, as it is dedicated exclusively to the sport and serves to connect the entire ecosystem of fans, professionals, media, clubs, and footballers.
Pedro Nieto, CEO of Feeberse, stated that this agreement "is a huge satisfaction" and "a major milestone." "We are convinced that this alliance will allow fans to enjoy the best football even more and in a different way," he declared.
On the other hand, LaLiga's Director of Digital Strategy, Alfredo Bermejo, expressed that they want to "continue exploring new ways to connect" with fans, and the collaboration with Feeberse "represents a great opportunity to achieve this." "This agreement will allow us to create immersive digital experiences where fans remain at the center, enjoying the best football in new environments and formats," he concluded.
